Content pillar
A type of post you return to regularly
Words that go with it
- Call to action (CTA)The one thing you ask people to do next
- CarouselA post with several images people swipe through
- Content logYour record of what you posted and what happened
- Micro-influencerA creator with a smaller, trusted audience in a city or a niche
- Paid partnershipA post someone is paid to make, labelled so viewers know
- ReelInstagram's short vertical video