Referral
A new lead introduced by someone who knows you
Words that go with it
- AI assistantA tool like ChatGPT, Gemini or Copilot that answers questions, including "who can build my website?"
- Case studyA page telling a client's story: problem, solution, result
- Footer creditA small "Website by…" link on a client's site, with their agreement
- Referral partnerA business that serves the same customers and recommends you (and you them)
- Referral rewardA thank-you for a referral that becomes a paying client
- ScorecardA weekly record of your activity and results across all channels