The Website Brief

In Lesson 2.3 you wrote a Level 4 prompt, and it worked. But you didn't write it from scratch: the course handed it to you. Next time, for your own site or a client's, you'll face a blank chat box. What do you write first? What do you forget?

Professionals don't write great prompts from memory. They fill in a brief: a short document that asks the same questions every time, in the same order, so nothing important gets skipped. Designers, architects and advertising agencies have used briefs for decades, long before AI. It's how a client's idea becomes something a builder can build.

The Website Brief in this lesson is that document for websites built with AI. Fill it in, and you have a Level 4 prompt. Save it in your project, and you have the start of Level 5. It's also, quietly, the most useful client tool you'll own: in Stage 3, these same questions become your first meeting with every client.