Free library/Glossary/Activity targetActivity targetA target you control, like "send 5 messages", rather than a result you don't, like "win 2 clients"Words that go with itChannelWhere a lead came from: Demo, Social, Referral or SEOConversionA lead moving to the next stage, especially to WonFollow-upA planned, polite next message after no reply or a "not now"LeadA business that might become a clientPipelineThe stages a lead moves through, from found to won