Channel
Where a lead came from: Demo, Social, Referral or SEO
Words that go with it
- Activity targetA target you control, like "send 5 messages", rather than a result you don't, like "win 2 clients"
- ConversionA lead moving to the next stage, especially to Won
- Follow-upA planned, polite next message after no reply or a "not now"
- LeadA business that might become a client
- PipelineThe stages a lead moves through, from found to won