Lead
A business that might become a client
Words that go with it
- Activity targetA target you control, like "send 5 messages", rather than a result you don't, like "win 2 clients"
- ChannelWhere a lead came from: Demo, Social, Referral or SEO
- ConversionA lead moving to the next stage, especially to Won
- Follow-upA planned, polite next message after no reply or a "not now"
- PipelineThe stages a lead moves through, from found to won